Mobile for Agencies

Few business opportunities have taken off as fast as the mobile Web. Your clients may have already inquired about building a mobile-friendly site, or perhaps it’s not even on their radar. In either case, we’ve created a GoMo Agency Guide with the information you need to help your clients understand why this is such an important opportunity, including:

  • GoMo Action Plan
  • Client Q & A
  • How Consumers Use Mobile
  • 10 Mobile Best Practices
  • Tools & Resources
  • Adapting to increasing consumer mobile engagement through specifically tailored mobile experiences is critical for businesses’ continued success.

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    Jennifer Biggerstaff, VP Digital, Integrated Media Solutions, LLC

  • Companies that don’t want to be left behind can no longer put off addressing their mobile website or mobile search marketing needs.

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    LuRae Lumpkin, VP Global Paid Media Services, Covario

  • Mobile is not a channel. It is increasingly the way we connect to the network, and likely one of the most intimate ways brands can interact with their audiences

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    Adam Lavelle, chief strategy officer, iCrossing.

Mobile for Advertisers

Few business opportunities have taken off as fast as the mobile Web. Mobile-friendly sites create new opportunities for advertisers, leading to new sources of revenue. It’s a fantastic new way to reach and influence customers–take a look at our GoMo Action Plan and start planning your move to mobile.

  • Your GoMo Action Plan
  • How Consumers Use Mobile
  • 10 Mobile Best Practices
  • Client Q&A
  • Four Quick Tips to Help Create Mobile Revenue
  • Key Facts on Mobile Ads
  • Tools and Resources
  • Trying to bring your entire desktop site to mobile misses the picture.You need to bring the right things to mobile.

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    Amit Shah, Director of Mobile and Social Media at 1-800-FLOWERS.COM

  • The results have been amazing — less than a year in, mobile generates about 20% of all conversions.

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    Joe Sieger, VP of Product Development, Insurance Auto Auctions, Inc

Mobile for Publishers

When users aren’t accessing the Internet on their desktops, they’re on mobile devices and tablets. If you are not mobilized, your users could be consuming content from other sites, even possibly a competitor. Having a mobile-optimized website gives your users the ability to connect with you wherever they are, on whatever device. This provides users consistent experiences across devices and keeps them coming back.

  • How Consumers Use Mobile
  • GoMo Action Plan
  • Utilizing Data to Decide Content
  • Monetizing Your Site
  • Case Studies
  • Site Discoverability for Mobile Sites
  • 10 Mobile Best Practices
  • FAQs
  • Tools & Resources
  • The only future-proof strategy for a media company: think mobile first in all cases.

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    Robyn Peterson, Chief Technology Officer, Mashable.com

  • We need to be where our readers are, and our readers are mobile.

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    Paul Walborsky, CEO, GigaOM

  • By partnering with Google we can leverage the powerful combination of mobile app and mobile web to reach our users no matter how they choose to access our service.

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    Jeff Argast (CTO, picplz)

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