Why Go Mo?

Reasons Mobile Matters

  • Your customers are already mobile. Are you?

    ● By 2013, more people will use mobile phones than PCs to get online.
    ● Mobile searches have grown by 400% since 2010.
    ● There will be one mobile device for every person on earth by 2015.

    Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011

  • Users expect their mobile experience to be as good as their desktop experience.

    • 71% of users expect a mobile site to load as fast as a desktop site.
    • 60% of users expect a mobile site to load in three seconds or less.
    • 78% will retry a site two times or less if it does not load initially.

    Sources: Compuware, “What Users Want from Mobile,” 2011

  • A bad mobile experience can cost you customers.

    ● 23% of adults have cursed at their phone when a site doesn’t work.
    ● 40% have turned to a competitor’s site after a bad mobile experience.
    ● 57% would not recommend a business with a bad mobile site.

    Sources: Compuware, “What Users Want from Mobile,” 2011

  • Customers are connecting with the businesses in their local area on mobile.

    ● 95% of smartphone users have searched for local information.
    ● After searching, 61% of users call a business and 59% visit the location.
    ● 90% of these people act within 24 hours.

    Sources: Google “The Mobile Movement: Understanding Smartphone Users,” 2011

  • Apps are fun and useful, but many prefer mobile sites for shopping.

    ● 81% of users prefer mobile sites to apps for researching prices.
    ● 79% prefer mobile sites for product reviews.
    ● 63% prefer them for purchasing.

    Sources: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011

  • Businesses like yours can drive purchases with a mobile-friendly site.

    ● 70% of mobile users have compared product prices on their phones.
    ● 65% have read product reviews on their phones.
    ● 50% of mobile searches lead to purchase.

    Sources: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011

  • Australian Mobile Users

    A Day in the Mobile Aussie Weekend’ looks at mobile searches hour-by-hour over a weekend. Themes from the research give a clear picture of the types of searches and activities people are engaging in on their mobile devices and how they are connected throughout the day.

    1. Google & Ipsos Travel Attribution Study, Oct. 2012; 2.Google & Ipsos Our Mobile Planet, 2012; 3. Internal Google tools, Nov 2012; 4. Google Enumeration Study, March 2012

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